Maximize Sponsorship Impact
Sponsorship Strategy
Sports sponsorship drives visibility and growth — but only when guided by clear strategy and execution. Fantrustic combines data, consulting, and activation to ensure every partnership delivers real impact and value.
Sponsorship is more than visibility — it’s a strategic tool that connects brands, fans, and rights holders.
When guided by clear valuation, data, and execution, it turns partnerships into measurable impact and long-term value.
- Sponsorships drive major revenue and brand growth worldwide.
- Fans expect authentic and engaging partnerships.
- Brands need data-backed ROI to justify investments.
- Rights holders must deliver and manage value effectively.
Sponsorship Impact & Consulting
Why Sponsorship Strategy Matters
Data. Strategy. Results
Sponsorship Strategy
Sponsorship Valuation & Asset Assessment
Accurately valuing sponsorship assets is essential for ensuring fair and competitive deals. We assess every element of your sponsorship inventory, from high-visibility assets like stadium and arena branding, jersey placements, and media exposure to digital and emerging platforms. By benchmarking against industry standards and market data, we determine the true market value of your assets. This ensures that rights holders maximize revenue while sponsors invest in opportunities that reflect real, measurable worth.
ROI & Performance Analysis
A sponsorship is only as strong as the results it delivers. We provide a detailed analysis of sponsorship effectiveness by examining key performance metrics such as media reach, fan engagement, brand perception, and overall market impact. Our reports help sponsors justify their investments to leadership teams and enable rights holders to optimize future sponsorship packages. With clear, data-driven insights, you gain the ability to measure what truly matters and continuously improve sponsorship outcomes.
Strategic Sponsorship Consulting
Building lasting sponsorships requires more than just signing contracts — it demands strategy. We guide rights holders, teams, and sponsors through the entire sponsorship journey: identifying the right partners, aligning deals with organizational goals, and structuring agreements that create long-term value. Beyond negotiation, we help shape activation strategies and ensure that both parties achieve sustainable benefits. Our approach strengthens relationships, minimizes risks, and positions sponsorships as integral drivers of growth.
Digital & Physical Sponsorship Activation Planning
We design and implement activation campaigns that bring sponsorships to life. From in-stadium experiences and branded fan zones to digital campaigns and contests, we ensure activations resonate with fans and deliver tangible value. Our focus is on creating dynamic, engaging experiences that satisfy both sponsors and rights holders.
Rights Management & Contract Fulfillment
We manage the operational and legal side of sponsorship agreements. This includes overseeing contract terms, managing intellectual property rights, and ensuring all activation deliverables are completed on time. By streamlining the process, we help both sponsors and rights holders protect value and strengthen trust.
Sponsorship Impact & Consulting
Who We Work With
We partner with key players across the sports and brand ecosystem.
From rights holders and leagues to sponsors and agencies, our services adapt to each partner’s goals — ensuring strategic alignment, measurable performance, and impactful activation.
- Clubs & Teams – Optimize assets, partnerships, and activation potential.
- Leagues & Associations – Define value standards and ensure contract fulfillment.
- Sponsors & Brands – Maximize ROI and engagement across all channels.
- Agencies & Partners – Support strategy, delivery, and performance evaluation.
Our work goes beyond measurement — it creates real impact.
By integrating valuation, analysis, consulting, activation, and rights management, we ensure every partnership delivers value that’s visible, measurable, and lasting.
- Transparent, data-driven sponsorship insights.
- Stronger strategic alignment between sponsors and rights holders.
- Effective activation that enhances fan engagement and brand visibility.
- Long-term partnerships built on performance and trust.
The Results
Outcomes That Matter
Our Process
How We Drive Sponsorship Success
Our process connects data, strategy, and execution — ensuring every sponsorship delivers measurable value and long-term impact.
Assessment
Map and evaluate sponsorship assets, contracts, or opportunities to understand current value and potential.
Analysis
Apply benchmarks, performance data, and ROI insights to identify strengths and gaps.
Strategy
Define clear sponsorship objectives, portfolio mix, and activation approach for sustainable growth.
Implementation
Manage activations, rights fulfillment, and ongoing performance tracking to ensure continuous value creation.
Why Fantrustic
Sponsorships demand more than numbers — they require trust, expertise, and vision. At Fantrustic, we combine independent insights with deep industry knowledge to deliver strategies that work in practice, not just on paper.
Independent Expertise
We provide objective, unbiased analysis that is not influenced by external stakeholders. Our independence ensures that recommendations are built solely around your best interests.
Sports-First Mindset
Our team lives and breathes sports. With experience across clubs, leagues, associations, and brands, we understand the unique dynamics of the sports ecosystem.
Custom Approach
No two partnerships are the same. We design tailored solutions that address your specific challenges and goals, ensuring every recommendation is practical and actionable.
Data. Strategy. Results
Ready to unlock the full potential of your sponsorship strategy?
Shaping the future of sports sponsorships.